Keepin’ It Real – Consumers are looking for “real” food: introducing Real Sugar

August 6, 2020

The biggest trends among consumer interests are transparency and simplicity—they want to know and understand the ingredients in their food. “This past winter we launched the first phase of a campaign to connect consumers with the natural origin of real sugar…On the most basic level, the campaign was designed to show consumers sugar beet and sugar cane plants to impress that sugar comes from plants.” shared Courtney Gaine, Sugar Association President and CEO.

Read the full article here: http://read.uberflip.com/i/1271705-august-september-2020/19?m4=

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