NATIONAL REAL SUGAR DAY | October 15

October 15 is National Real Sugar Day and we celebrate the people who harvest sugar crops and learn about it’s origins. We also learn how to balance a healthy diet, while enjoying enjoy food made with real sugar.

#NationalRealSugarDay

Today, we dedicate the entire day to celebrating the gold standard of sweetness on National Real Sugar Day. In a March 2021 survey, 1,500 U.S. consumers were asked to name any ingredients that makes food or beverages more enjoyable to eat or drink. Of course, sugar came in as the number one ingredient. Not only does real sugar provide our food with amazing flavor, aroma, color, and texture, it is also available to anyone who wants to make their life a little sweeter.

Read full press release.

In the News

Old-Fashioned Nutritive Sweeteners Are On The Rise

“Sugar is a versatile and irreplaceable functional ingredient in food,” says Courtney Gaine, president and CEO of the Sugar Assn. “It’s the gold standard for taste and is a familiar ingredient that has been used for generations—often for reasons that have little to do with its sweet flavor. These functional properties range from balancing acidity, browning or adding bulk to preventing spoilage through its moisture retention properties.”

IHS Markit

Industry, advocates clash over advice on added sugars, beverage intake

The Sugar Association, for instance, warned the committee that a blanket focus on reducing added sugar is unlikely to help address the issue of obesity in the US. While added sugar intake in the US has been declining, obesity rates have continued to climb, the group noted. “Evidence shows that a singular focus on added sugars in the US has not decreased obesity,” Campbell Genn, the Sugar Association’s director of nutrition policy, told the committee[…]

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