Food Navigator Highlights Science-Based Message Strategy Behind New Sugar.org Website

“The Food and Drug Administration has released a long-awaited final rule updating its definition of “healthy” foods, emphasizing fresh produce,

“Gaine said The Sugar Association will continue to work on policy and regulatory matters, including proposing adding notes on front

“Gaine added, “There is no data to support all this.” She said the focus on added sugar is often politically motivated, but food groups have not pushed back on the MAHA pressure. There is a lot of fear of retaliation, and for good reason they have not wanted to push back publicly,” Gaine said. “I think it’s going to demand a coordinated, really coordinated, pushing back. Any effort up (until) now has been to go along to get along, and I don’t know if that’s going to work.”