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More Consumers Approve of Sugar Than of Artificial Sweeteners

New consumer research conducted by Quadrant Strategies for the Sugar Association reveals how consumers feel about real sugar versus artificial sweeteners.

Overall, according to a press release, consumer attitudes about real sugar are increasingly positive, while the favorability of artificial sweeteners has declined.

“The shift in consumer attitudes about sugar over the last three years shows consumers have a much deeper and clearer understanding of sugar’s plant origin, as well as its role in a balanced diet,” said Dr. Courtney Gaine, Ph.D., R.D., President and CEO of the Sugar Association, in the press release. “That is good news and progress for facts, nutrition science and common sense over a lot of the misinformation around sugar we have seen in recent years.”

Read the full article at: https://wholefoodsmagazine.com/grocery/news-grocery/more-consumers-approve-of-sugar-than-of-artificial-sweeteners/

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“Gaine added, “There is no data to support all this.” She said the focus on added sugar is often politically motivated, but food groups have not pushed back on the MAHA pressure. There is a lot of fear of retaliation, and for good reason they have not wanted to push back publicly,” Gaine said. “I think it’s going to demand a coordinated, really coordinated, pushing back. Any effort up (until) now has been to go along to get along, and I don’t know if that’s going to work.”

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