March 12, 2020
“Only 30% of U.S. consumers know sugar comes from plants, which indicates both the challenge and opportunity facing the U.S. sugar industry,” Courtney Gaine, President and CEO of the Sugar Association said at the International Sugarbeet Institute.
“Consumers overall are increasingly interested in so-called “clean-eating,” Gaine said. “Consumers want to know what the ingredients in their food are… Yes, consumers are looking to reduce their added sugars. But when it comes to sweeteners, I believe consumers are going to be seeking out real sugar,” rather than sugar substitutes, she said.”
Read the full article at: https://www.agweek.com/business/agriculture/4992770-Sugar-positioned-very-well-official-says
