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ASGA Annual Meeting – Finding the Sun in the Storm Clouds

Courtney Gaine reminded the ASGA [American Sugarbeet Grower Association] attendees what the purpose of the Sugar Association is. “We are the scientific arm of the U.S. industry. Our mission is to really instill confidence in the role sugar plays in a balanced diet.

With that she shared events surrounding sugar this past year and what 2025 might look like for the industry, again pointing out there are still many unknowns with the new Administration and how it might handle some processes already in the works.

After touching on the topics of Ultra Processed Foods (UPF) and the Make America Healthy Again (MAHA) movement, Gaine turned to what the future might hold as the Sugar Association continue to work on these and other issues.

She said, “So despite all these policy challenges and all the tweets, staying true to what we know, which is people want to know where sugar comes from and how much they can eat, is going to be even more important because this world we’re in is filled with so many sensational headlines.””

Read the full article here: https://issuu.com/hpmags/docs/sugar_producer_march_2025/14

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The Sugar Association has always worked on behalf of our farmers, processors and refiners. As the scientific voice of the U.S. sugar industry since 1943, we represent 11,000 sugar beet and sugar cane growers, as well as tens of thousands of others who take the sugar from the farms and …

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