Eggs, flour, sugar… Quarantine baking pushes staple ingredients into the spotlight

April 17, 2020

“At-home baking has exploded as a go-to quarantine activity among US households, causing a shift in consumer attitudes for overlooked pantry ingredients and heightened demand for highly-scrutinized ingredients such as ‘refined’ sugar.”

Sugar Association President and CEO, Courtney Gaine, shared some insights on baking trends and sugar sales during the coronavirus quarantine.

Read the full article at: https://www.foodnavigator-usa.com/Article/2020/04/17/Coronavirus-Quarantine-baking-pushes-staple-ingredients-into-the-spotlight

In the News

Soller with Sugar Association elected HBA president

December 4, 2025

“Aimee Soller with the Sugar Association was elected president of the Home Baking Association at the advocacy group’s annual meeting and milling industry veterans Robert Harper and Mike Leddige were elected vice presidents for 2026.”

Sugar Association urges FDA to extend Nutrition Facts deadline for bags of sugar

June 7, 2019

June 7, 2019 IEG Policy published an article regarding the Sugar Association’s letter to the U.S. Food and Drug

The sugar industry wants FDA to add labels to artificial sweeteners

September 13, 2022

“The Sugar Association is re-upping a push against “hiding” alternative sweeteners, which the group says have “surged” 300 percent in