Keepin’ It Real – Consumers are looking for “real” food: introducing Real Sugar

August 6, 2020

The biggest trends among consumer interests are transparency and simplicity—they want to know and understand the ingredients in their food. “This past winter we launched the first phase of a campaign to connect consumers with the natural origin of real sugar…On the most basic level, the campaign was designed to show consumers sugar beet and sugar cane plants to impress that sugar comes from plants.” shared Courtney Gaine, Sugar Association President and CEO.

Read the full article here: http://read.uberflip.com/i/1271705-august-september-2020/19?m4=

In the News

Sugar Association urges FDA to extend Nutrition Facts deadline for bags of sugar

June 7, 2019

June 7, 2019 IEG Policy published an article regarding the Sugar Association’s letter to the U.S. Food and Drug

What are consumers doing with all that flour?

April 14, 2020

Together with toilet paper, dried beans and sliced bread, family flour has seen an extraordinary spike of sales since the beginning of March…According to the Home Baking Association, the seeds of this surge of family flour demand were evident before the coronavirus outbreak.

Food Business News looks at rising obesity rates and declining sweetener use

June 22, 2016

A new study published in The Journal of the American Medical Association (JAMA) showing rising obesity rates over the last decade and recent data from the Economic Research Service (E.R.S.) of the U.S. Department of Agriculture showing declining sweetener consumption during the same period has provided fodder for the Sugar Association to question whether sugar should be the primary target in the fight against obesity.