In the News

“More than 10,000 consumers across the United States have joined the fight for sweeping reform of the government’s labeling regulations covering the use of alternative sweeteners in packaged food by signing an online petition urging the U.S. Food & Drug Administration to require food companies to place clear, complete and accurate information on food labels.

A new survey shows a majority of customers understand that real sugar comes from plants and is natural, according to the Sugar Association, the scientific arm of the U.S. sugar industry. About 80% of respondents agreed that “real sugar” is naturally occurring. The majority of respondents also agreed that sugar plays a role in a

“In 2018, less than a third (only 29 percent!) of consumers viewed “table sugar” as naturally occurring. However, fast-forward to 2021, and this number has nearly doubled, with more than half (54 percent) of consumers believing “table sugar’ to be naturally occurring, suggesting people are more familiar with sugar’s origin. And when asked about real

New consumer research conducted by Quadrant Strategies for the Sugar Association reveals how consumers feel about real sugar versus artificial sweeteners. Overall, according to a press release, consumer attitudes about real sugar are increasingly positive, while the favorability of artificial sweeteners has declined. “The shift in consumer attitudes about sugar over the last three years

A significant majority of consumers understand real sugar originates from plants and is naturally-occurring, according to the research conducted by Quadrant Strategies for the Sugar Association, the scientific voice of the U.S. sugar industry. New research shows consumer attitudes about real sugar are increasingly positive, while the favorability of artificial sweeteners has declined. “The shift in consumer

“Based in Washington, DC, the Sugar Association has served as the scientific voice of the U.S. sugar industry since 1943. On behalf of the sugarbeet and sugarcane growers, processors and refiners we represent, we work to increase consumer understanding and confidence in the role that real sugar plays in a nutritious, balanced and enjoyable diet.