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Fruit drink labeling is confusing to many parents, study finds

Most parents of young children cannot identify key ingredients in children’s drinks after reviewing the packaging, Nutrition Facts and the ingredients list, according to research emailed to Food Dive from the Rudd Center for Food Policy and Obesity at the University of Connecticut and the School of Global Public Health at New York University.

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Reaching Educators with Real Facts: Educating future generation about sugar

April 5, 2021 “For the 27,000 Family and Consumer Science teachers across the U.S., the topic of sugar frequently comes up in class. Formerly known as home economics, family and consumer science class is a prime opportunity to educate the next generation of consumers about real sugar and the role it plays in a nutritious,

Sugarbeet Grower Magazine

From Sweets to Sweat: Sugarbeet industry members find love for endurance sports

March 17, 2021 “Endurance athletes in the American sugarbeet industry have always understood the value of sugar and the important role in plays in getting them over the finish line.” Laura Rutherford, sugarbeet farmer and endurance runner, talked to six of these athletes, including Andy Fiske, VP of Finance and Operations at the Sugar Association,

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Deep Scientific Roots: Maintaining consumer trust in the industry through transparency

January 4, 2021 Dr. Courtney Gaine, Presidents and CEO of the Sugar Association, explains the importance of the Association’s deep scientific roots. “The primary role of the Sugar Association is to serve as the scientific voice of the U.S. sugar industry. So, it’s critical that sharing our knowledge of real sugar with consumers starts with

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Sugar Basics

We’re here to share the facts about nature’s oldest sweetener. You can feel confident in the fact that it plays many roles in nutritious food—and about making room for occasional indulgences.

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A Balanced Life Is a Sweet Life

Everything has a place in moderation. Sugar is simple, amazingly functional and it's part of a balanced diet.

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