In the News

“Home baking is having a moment right now—and that means that sugar is, too.” Said Courtney Gaine, Sugar Association President and CEO.

“At-home baking has exploded as a go-to quarantine activity among US households, causing a shift in consumer attitudes for overlooked pantry ingredients and heightened demand for highly-scrutinized ingredients such as ‘refined’ sugar.”

Together with toilet paper, dried beans and sliced bread, family flour has seen an extraordinary spike of sales since the beginning of March…According to the Home Baking Association, the seeds of this surge of family flour demand were evident before the coronavirus outbreak.

There are many things said about sugar and, unfortunately, it seems that very few of them are true. While this is frustrating, collectively we can insert facts into the conversation and change the dialogue, even if it takes one conversation at a time.

“Only 30% of U.S. consumers know sugar comes from plants, which indicates both the challenge and opportunity facing the U.S. sugar industry,” Courtney Gaine, President and CEO of the Sugar Association said at the International Sugarbeet Institute.

“Consumers overall are increasingly interested in so-called “clean-eating,” Gaine said. “Consumers want to know what the ingredients in

“Nancy Pelosi famously eats dark chocolate ice cream for breakfast. Courtney Gaine ’00 (CAHNR), ’05 Ph.D. has no quibble with that; she sometimes breaks her fast with a candy bar. “It’s always been okay to enjoy sugar in moderation,” she says.